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商业电影在很多的时候是相对于艺术电影而言的。艺术电影,顾名思义,就是注重影片的艺术内涵.它的最终目的是获得行业的认可;而商业电影追求的是票房以及衍生物的市场价值,其最终的目的是获得消费者的认可。所以,我们看到的纯艺术电影都是在试图探索一个深刻的哲理、挖掘人性一类的内涵;而商业片则主要是迎合大众的审美、欣赏情趣追求影片视听感官的刺激。在这种追求下,拍商业片的导演往往互相借鉴拍摄手法,年长日久势必落入俗套。从大众文化的角度看,注重电影的观赏性和商业性,是电影在走向市场的过程中必须具备的一个不可或缺的重要因素。事实上,在高度物质化的现代社会.即使是一部艺术电影也必须或多或少地考虑到自身的商业化效果。当然一部商业电影也
Commercial films are often in contrast to art films. As its name implies, art films focus on the artistic connotation of the film, and its ultimate goal is to gain recognition from the industry. Commercial films are pursued at the box office and the market value of derivatives, with the ultimate goal of obtaining consumer acceptance. Therefore, the pure art films that we have seen are all trying to explore a profound philosophy and discover the connotations of human nature. Commercial films are mainly intended to cater to the aesthetic appreciation of the public and the pursuit of the visual audio-visual senses. In this pursuit, commercial film director often learn from each other shooting techniques, old age is bound to fall into the secular. From the perspective of popular culture, paying attention to the ornamental and commercial aspects of the movie is an indispensable and important factor that must be possessed by the movie when it comes to the market. In fact, in a highly materialized modern society, even an art film must consider its commercialization more or less. Of course a commercial movie too