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在投入相同的情况下,不同报刊发行结果各异,这充分说明策划在发行中的重要地位。有策划才有亮点,创意平庸的发行手段只会让读者生厌。总的来说,发行策划的基本思路有以下六种。转换机制是关键机制,即报刊发行营销的管理体制。目前不少报社发行水平低下,转换机制是关键。宏观方
In the same circumstances, different press releases have different results, which fully illustrates the importance of planning in the distribution. Planning has bright spots, creative mediocre means of distribution will only let the reader annoying. In general, the basic idea of distribution planning in the following six. The conversion mechanism is the key mechanism, that is, the management system of newspaper and periodical distribution and marketing. At present, many newspapers issue a low level, the conversion mechanism is the key. Macro side