论文部分内容阅读
循着网络广告演变的路径,在互联网参差的丛林里,或许就会发现下一个热点所在。或许已经没人记得互联网上的第一则广告是什么样子,但人们可以清晰地看到10年来互联网广告流变的轨迹。作为互联网公司最主要的商业模式之一,网络广告经历了由商业门户时代价格不菲的企业品牌广告,到以搜索引擎为代表的中小企业广告,如今正朝着更大规模的分类广告和个人广告市场挺进。与此同时,互联网自身也开始由web1．0进入web2．0时代,web2．0的精神实质被认为是“以人为本”精神的回归。无论是博客、RSS、社交网络等概念,都是个人而非企业成为互联网上的内容、行为的制造者和发起者,个人对互联网达到了前所未有的深度参与。网
Follow the path of evolution of online advertising in the jungle of the Internet jumble, you may find the next hot spot. Perhaps no one remembers what the first ad on the Internet looks like, but one can clearly see the trajectory of a decade of Internet advertising. Internet companies as one of the most important business model of Internet companies, Internet advertising has experienced from the era of commercial portals expensive corporate brand advertising to search engines represented by SMEs advertising, is now moving toward larger-scale classified ads and individuals Advertising market advance. At the same time, the Internet itself has begun to enter the web2.0 era from web1.0. The essence of web2.0 is considered as the return of the “people-oriented” spirit. Both blogging, RSS, social networking and other concepts are individuals and not businesses that have become the creators and initiators of content and behavior on the Internet. Individuals have reached an unprecedented depth of involvement in the Internet. network