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经营战略直接关系到一个企业在市场竞争中的成败 ,为此东风汽车贸易公司紧密结合东风汽车在全国市场的销售情况出台了2001年经营战略 :固守三南、收复华东、决战华北、进击东北、防御西北。这一营销战略确定的根本目的就是向大市场、传统市场要销量 ,向薄弱市场、空白市场
The business strategy is directly related to the success or failure of a company in market competition. To this end, Dongfeng Automobile Trading Company closely integrated the sales of Dongfeng Motor in the national market and introduced the business strategy in 2001: sticking to Sannan, recovering East China, decisive battle in North China, attacking Northeast China, Defense northwest. The basic purpose of this marketing strategy is to sell to large markets and traditional markets, to weak markets and blank markets.