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章鱼是这样一种形状的动物,圆形的头部是主干实体,众多灵活的爪子构成主干的延伸部分。宁波旅游业现在急需一只章鱼。定位是章鱼的主干,它的触手可以把资源有效地掌握在主干周围。在《规划》文本中,确定了这样一个主题定位总纲:以文化和海洋为主题,以历史文化名城和国际性港口城市为定位。我们可以这样理解这个定位。一个旅游者问自己:“我为什么要到宁波?”“哦,那是一座历史文化名城和国际性港口,值得一去。”然后他又问:“那么宁波在哪儿?”“既然是港口,在沿海吧。”于是他说不定就揣上钱来了。也就是说,定位给予旅游者的是一个到宁波来游什么的初始刺激信号。但这个定位并不能令各方满意,它形不成强烈的刺激效果。定位问题成了宁波旅游的痛,这和资源个体的不饱满是对应的。在有关《规划》编制的讨论会上,与会专家不无遗憾:“我们想了很长时间,仍然找不出有效的表述。”
The octopus is an animal of a shape that has a round head that is a trunk and numerous flexible paws that make up an extension of the trunk. Ningbo tourism is in urgent need of an octopus. Positioning is the backbone of octopus, its tentacles can effectively control the resources around the trunk. In the “planning” text, identified a theme of such a general outline of the theme: culture and the sea as the theme, with historical and cultural cities and international port city as a positioning. We can understand this positioning. A tourist asks himself: “Why should I go to Ningbo?” “Oh, it is a historical and cultural city and international port, it is worth to go.” Then he asked: “So where is Ningbo? ”Since it’s a port, it’s on the coast.“ So he might have put up the money. In other words, the positioning is given to tourists is an initial stimulus to Ningbo to visit what. However, this positioning does not satisfy all parties. It can not form a strong stimulating effect. Positioning has become a Ningbo Tourism pain, which is not full of resources and individual is the corresponding. At the seminar on the preparation of ”Planning“, there was no regret for attending the experts: ”We thought for a long time and could not find a valid statement. "