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“网订店取”模式本身并不是一种可持续的零售战略,也不是一个有影响力的客户服务主张。它必须与业务的其它组成要素,从销售、营销到物流等紧密结合才能发挥作用。与传统的“店内取货”模式所不同的是,“网订店取”可以让消费者提前在网上查看库存状态,预约后再到店内取货。在毛利润不断收缩,竞争日趋激烈的环境下,对于众多零售商而言,“网订店取”不再是一个“是否应该采取”的问题,而是一个“应该如何利用”的问题。同时,随着该模式的广泛应用,消费者
“Webshop access ” model itself is not a sustainable retail strategy, nor is it an influential customer service proposition. It must work closely with the rest of the business from sales, marketing and logistics. With the traditional “store pick ” mode is different is “Web shop to get ” allows consumers to check the stock status online in advance, make an appointment and then pick up the goods to the store. In the ever-shrinking gross margins and increasingly competitive environment, for many retailers, the question of whether or not to adopt should not be a question of how to use "The problem. At the same time, as the model is widely used, consumers