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公信力是传媒最有价值的内在品质,是传媒在市场竞争中制胜的关键性因素。公信力也是传媒舆论导向作用发挥的前提和保证。在公信力基础上,传媒的社会效益与经济效益可以达到有效结合。
Credibility is the most valuable intrinsic quality of the media and a key factor for the media to win in the market competition. Credibility is also the premise and guarantee for the media-oriented role of the media. On the basis of credibility, the social and economic benefits of the media can be effectively combined.