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在新媒体环境下如何有效传播社会主义核心价值体系并增强其认同,成为一个亟待系统探索的重要议题。本文以中央人民广播电台新浪微博的“今日最美新闻人”栏目为例,探讨微博传播社会主义核心价值体系的可能性及优势。研究发现,党媒微博可以成为年青群体提高社会主义核心价值体系认同的重要平台。
How to effectively disseminate the socialist core value system and enhance its identity under the new media environment has become an important issue that needs to be systematically explored urgently. This article takes the example of Sina Weibo, the most popular news station of the People’s Broadcasting Station, in the column entitled “The Most Beautiful Journalist Today” to discuss the possibility and advantages of Weibo in spreading the socialist core value system. The study found that the party media microblogging can become an important platform for young people to enhance the identification of the socialist core value system.