论文部分内容阅读
在媒体格局深刻变化、竞争日益激烈的今天,西部各省级卫视承担着传导政策、反映民意、引导舆论的社会责任,同时也承受着多方面的压力。东西部地区电视传媒产业的较大差距,使得西部处境艰难;而生存空间又受到央视及强势省级、城市电视台的挤压和冲击;西部省级卫视之间还存在节目同质化严重的问题,导致频道缺乏竞争力。近几年来,西部各省级卫视都纷纷出招,以应对当前艰难的处境,但是整体实力仍落后于东部卫视。因此就有学者提出跨区域合作作为未来西部电视业的发展方向,本文将从各省区域优势化协作的角度,初探西部省级卫视跨区域合作的模式和优势。
Today, with profound changes in the media landscape and increasingly fierce competition, all provincial satellite TV stations in Western China have assumed social responsibility of conducting policies, reflecting public opinion and guiding public opinion, and have also been under various pressures. The large disparities in the TV media industry in the eastern and western regions have made the western region in a difficult situation. The space for living has also been squeezed and hit by CCTV and powerful provincial and city TV stations. There is also the problem of serious program homogeneity between western provincial TV stations , Resulting in the channel is not competitive. In recent years, western provincial satellite TV have all moved in response to the current difficult situation, but the overall strength is still lagging behind the Eastern Satellite TV. Therefore, some scholars put forward the inter-regional cooperation as the development direction of the western TV industry in the future. This article will explore the modes and advantages of the cross-regional cooperation of the western provincial satellite TV from the perspective of the regional cooperation and coordination.