论文部分内容阅读
事实很重要,但在市场营销中比事实更重要的是认知。近日,一条新闻在网上炒的火热:国内一瓶280克的老干妈辣酱,网购价格为人民币7.9元;在美国,亚马逊卖3.9美元(约人民币24元),去年7月,美国奢侈品电商Gilt把老干妈奉为尊贵调味品,限时抢购价11.95美元两瓶(约人民币37元一瓶)。一时间,所有以老干妈为居家旅行必备佐餐之宝
The facts are important, but cognition is more important than fact in marketing. Recently, a news hot fried online: a bottle of 280 grams of Laoganma hot sauce, online shopping price of 7.9 yuan; in the United States, Amazon sell 3.9 US dollars (about 24 yuan) last July, the United States luxury goods Merchant Gilt regarded Laoganma as a premium condiment with a limited purchase price of $ 11.95 for two bottles (about RMB 37 per bottle). For a time, all the Laoganma home travel essential table treasure