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不管结局如何,这场官司对AMD来说都是有利无害,而英特尔建立的市场霸主地位也非这场官司可以动摇。2005年6月27日,AMD在美国向英特尔正式提起反垄断诉讼。外界对诉讼一事本身似乎并不觉得意外,因为英特尔在全球市场垄断封杀AMD由来已久。作为直接影响终端消费者的“IntelInside”的战略,已被业界认为是建立垄断地位最经典的市场营销策略之一;而英特尔软硬兼施,利用各种手段,与计算机制造厂商签定“排它性协议”,这在业界也已是公开的秘密。外界好奇的只是AMD为何在这个时机向英特尔发难,打这场官司的胜算有几何?
Regardless of the outcome, the lawsuit is good for AMD, but Intel’s market dominance is not the case can be shaken. On June 27, 2005, AMD formally filed an antitrust lawsuit against Intel in the United States. The outside world does not seem surprised on the lawsuit itself, because Intel has long been a monopoly in the global market to block AMD. As a direct impact on end-consumer “IntelInside” strategy, the industry has been considered to establish a monopoly of one of the most classic marketing strategy; and Intel both hardware and software, using various means, and computer manufacturers signed an “exclusive agreement ”This is an open secret in the industry. Curiosity of the outside world is why AMD at this time to launch an attack on Intel, the odds of playing this lawsuit geometry?