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从2005年12月10日开始,外资广告公司可以在华成立独资公司。自此,中国的广告市场对外资全面开放。通过一段时间的准备,国际广告创意热店BBH广告公司,于2006年11月21日正式宣布在上海成立第一家独资广告公司。随后,LOWE、BBDO、TBWA也在华成立独资公司。2007年7月7日,精信(中国)广告有限公司也完成了她的历史使命,走上独资的道路。独资对中国广告业而言,仅仅只是一种资本结构的改变,还是一种新的模式、新的力量的介入?上海数字电视生活时尚频道·西园广告论坛于2007年7月27日邀请到《中国广告》杂志主编张惠辛、GREY大中华区CEO林文河、触动传媒COO杨宇时三位业界专家就4A近期的中国战略展开对话。
From December 10, 2005, foreign-funded advertising companies can set up wholly-owned companies in China. Since then, the advertising market in China has been fully liberalized for foreign investment. After a period of preparation, the international advertising creative hot shop BBH advertising company, on November 21, 2006 officially announced the establishment of the first wholly-owned advertising company in Shanghai. Subsequently, LOWE, BBDO, TBWA also set up a wholly-owned company in China. July 7, 2007, fine letter (China) Advertising Co., Ltd. has also completed her historical mission, embarked on a wholly-owned road. Sole proprietorship for the Chinese advertising industry, just a change in capital structure, or a new model, the intervention of new forces? Shanghai Digital TV Lifestyle Channel · West Park Advertising Forum on July 27, 2007 invited to Zhang Weixin, chief editor of China Advertising magazine, Lin Wenhe, CEO of GREY Greater China, and three industry experts from the media COO Yang Yu talked about 4A’s recent China strategy.