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当今传媒行业的业态聚变、广告市场的分流、观众对信息获取渠道的多样化等趋势都对传统媒体的生存发展提出了严峻的考验,对于CCTV-7农业频道来说,改革创新是永远的活水源头,它既是CCTV-7农业频道保持优势发展的唯一途径,也是坚守频道使命,建立农业品牌的不二法宝。创新体制多维度创新试水要进行改革,首先得从机制抓起,彻底打破传统。在节目制作上,农业频道一改过去相对封闭的创作模式,推
Today’s trends in the media industry such as industrial fusion, diversification of advertising market, diversification of audience access to information all pose severe challenges to the survival and development of traditional media. For CCTV-7 agricultural channels, reform and innovation are forever living water It is not only the only way to maintain the advantageous development of CCTV-7 agricultural channel, but also the only way to stick to the channel mission and establish the agricultural brand. Innovation system Multidimensional innovation To test the reform of water, we must start from the mechanism and completely break the tradition. In program production, agricultural channels changed the past relatively closed mode of creation, pushing