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广告是一门涉及多学科的综合性文化艺术,它靠着语言、画面来刺激人们的视听,从而使顾客毫不犹豫地为之掏腰包。广告制胜绝招之一:真实可信以诚待人。只有真实,才能绐人们一种可以信赖和放心的感觉。香港一则药品广告,除介绍药品用途与性能外,还告诫人们:“开始发病时,服用几粒,将会安全无恙,大病还得看医生。”这种广告宣传,比起某些“包治百病,疗效达99%”的药品广告要高明得多,它使购买者感到诚实可信,乐于接受与放心。美国 CROWN 牌香烟的广告是:“吸烟有害身体健康——CROWN 也不例
Advertising is a multidisciplinary and comprehensive cultural arts, which rely on language, pictures to stimulate people’s audio-visual, so that customers do not hesitate to dig their bags. Ad winning one of the trick: true and credible treat others. Only real, can people trust and rest assured feeling. In addition to introducing drug use and performance, a drug advertisement in Hong Kong also warned people: ”At the onset of the illness, taking a few pills will be safe and will have to see a doctor if you have a serious illness.“ This kind of advertising is better than some ”Cure all, the effect of up to 99% “ drug ads to be much more clever, it makes buyers feel honest and trustworthy, willing to accept and be assured. US CROWN brand cigarettes ads are: ”Smoking harmful to health - Crown is not an exception