论文部分内容阅读
如何进行转型升级?这是目前众多中小企业面临的最大问题。中小企业体量小,资金薄弱,支持较少,谈判筹码不足,同样面对不景气的市场,运作的空间明显不如大型企业。这么严峻的考验,如果没有契合市场的有效运作,生存将有很大的困难,根本谈不上发展。与其坐以待毙,不如另辟蹊径。这是广大中小企业的必由之路。缺少什么,那就从哪方面着手补强。一些有心的中小企业老板们经过不断的学习摸索,借鉴外界成功的运作模式,来探索自身的发展壮大问题。在晋江金井这个海边小镇,有一个人创出了一个有效的商业模式:搭建中小企业产业联盟,来抱团求生存求发展。这个联盟可以充分整合行业上下游资源,可以快速增大整体体量,可以有效解决资金、人才、员工这些让企业头疼的问题,更可以有机会跟国内国际行业巨头进行同等竞争、同等谈判合作。这个人是福建著龙服装有限公司董事长蔡著龙。他牵头搭建的这个“中小企业产业联盟”开始运作才几个月,已经取得了很大的成功,让联盟内的中小企业看到了发展的无限前景,让行业找到了转型升级的有效手段。3月15日,福建质量管理杂志社“晋江鞋服产业转型升级”采访组采访了蔡著龙。近距离感受了这位企业家的风采和对联盟的发展的蓝图。
How to upgrade? This is the biggest problem facing many small and medium-sized enterprises. Small and medium-sized enterprises, small in size, weak in funds and less in support of the bargaining chips less the same face of the downturn in the market, the operation of space was significantly worse than large enterprises. Such a severe test will have great difficulty in survival if it does not fit in with the effective operation of the market and there is no question of development at all. Instead of waiting to die, it is better to find another way. This is the only way for the majority of SMEs. What is missing, then where to start to strengthen. Some aspiring SME bosses through continuous learning and exploration, learn from the successful operation of the outside world to explore their own development and growth issues. Jinjiang in Jinjiang this seaside town, a person has created an effective business model: Building SME Industry Alliance, to Baotuan seeking survival and development. The alliance can fully integrate upstream and downstream industry resources, and can rapidly increase the overall volume. This alliance can effectively solve the problems of capital, talents and employees which are troublesome for enterprises. It can also compete with the domestic and international industry giants on the same terms and negotiate the same cooperation. This person is Fujian Zonglong Garment Co., Ltd. Chairman Cai Zelong. The “SME Industry Alliance” led by him took only a few months to start operation and has achieved great success, so that small and medium-sized enterprises in the league can see the unlimited prospect of development and allow the industry to find an effective means of transformation and upgrading . March 15, Fujian Quality Management Magazine “Jinjiang Shoes Industry Transformation and Upgrading ” interview group interviewed Cai Zelong. Feel the entrepreneur’s style and blueprint for the alliance’s development.