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无论如何,2014年的双十一已经结束,品牌商们完成了年底最大一次的线上促销。来自中国电商研究中心助理研究员孙璐倩的研究表明,今年的大促呈现四个亮点:一是移动化。天猫双11无线端成交额243.3亿元,占比42.6%,京东双11大促移动端占比超40%,移动端销售额占比加重,移动化特点突出,是今年双11的一大亮点。电商火拼主战场已逐渐从PC端向移动端转移,未来电商行业将在移动端布局方面投入更多的关注。二是全球化。我国跨境电商的发展势头不容小觑,
In any case, Double 11 in 2014 is over and the brands have completed the largest online promotion by the end of the year. Sun Luqian, an assistant researcher from the China E-Commerce Research Center, shows that there are four bright spots in this year’s big promotion: the first is mobility. Tmall dual 11 wireless terminal turnover of 243.3 billion yuan, accounting for 42.6%, Jingdong double 11 mobile terminal accounted for more than 40%, mobile sales accounted for more prominent features of mobile highlighting this year is a double 11 Highlights. The main battlefield of e-commerce has gradually shifted from the PC side to the mobile terminal, the future e-commerce industry will invest more attention in the mobile terminal layout. Second, globalization. The momentum of development of cross-border e-commerce in our country should not be underestimated.