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当今社会正处于快速消费娱乐时代,电影是大众文化传播的重要载体,在票房决定论的当下,只有迎合大众需求的电影才能赚取票房,也才是好电影。本文论述了消费社会下电影商业化的表现,进一步探讨其如何达到商业和艺术的完美结合,即作为时代记录者的电影如何更好地书写大众文化,合理引导受众的消费欲求。
Today’s society is in the era of fast-moving consumer entertainment. Movies are an important carrier of popular culture. At the moment of box-office determinism, only cinema that caters to the needs of the general public can earn a box office, which is also a good movie. This article discusses the commercialization of movies in the consumer society and further explores how it can achieve the perfect combination of business and art. That is, how the film as a time recorder can better write popular culture and reasonably guide consumers’ consumption desires.