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加入WTO后,全球市场一体化,我们的企业必须进行全球化经营。而营销策略、营销理念的创新是开拓国内国外市场成功的关键。近年来出现的一些营销新理念更具先进性,时代性,并逐步与国际接轨。一、“产品营销”与“观念营销”“观念营销”是把新的消费理念,消费情趣等灌输给消费者,使其改变传统的消费思维,消费习惯、消费方式,使消费更上新层次的营销行为。“产品营销”是低层次的被动消费。而“观念营销”则
After entering the WTO, the global market integration, our business must be globalized. The marketing strategy, marketing idea of innovation is to open up the key to the success of domestic and foreign markets. Some new marketing concepts emerging in recent years are more advanced and time-oriented, and are gradually becoming more and more international in line. First, the “product marketing” and “concept marketing” “concept marketing” is the new consumer philosophy, consumer intrigue and so on instilled into the consumer, make it change the traditional consumer thinking, consumer habits, consumption patterns, so that consumption to a new level Marketing activities. “Product Marketing” is a low level of passive consumption. The “concept of marketing” then