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10月11日至12日,2014全国广告学术年会在平遥举行。有来自全国各地200多位广告界精英、专家、学者出席会议,以及来自主管部门、高等院校、研究机构的领导和专家在会上发言,大会就“互动与移动——中国广告发展趋势建构”进行了阐述解读与交流。自1982年,首届全国广告学术研讨会在太原举行后,时隔32年,中国广告协会学术委员会再次回到山西,并在《又见平遥》的剧场盛大开幕,他们带来的是一场创意的风暴。此次大会集结了各行各业的广告人,并对在互联网时代下、大数据时代下的中国广告业发展的趋势指明了方向。
October 11 to 12, 2014 National Academic Conference on Advertising held in Pingyao. More than 200 elites, experts and scholars attended the conference as well as leaders and experts from competent departments, institutions of higher learning and research institutes to speak at the conference. The conference discussed the development trend of Chinese advertising Construction “were explained interpretation and exchange. Since 1982, the first national advertising symposium was held in Taiyuan. After a lapse of 32 years, the Academic Committee of China Advertising Association once again returned to Shanxi and grand opening of the theater ”Seeing Also in Pingyao", they brought a creative idea Storm. The congress brought together people from all walks of life and pointed out the trend of the development of China’s advertising industry under the era of the big data in the Internet era.