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厦门马拉松赛拉开了2015年马拉松赛事的序幕,参赛者热情高涨,马拉松热连年升温,势不可挡!与此同时,体育营销热也一路风生水起,赢得不少企业的青睐,2014年底众多知名企业将体育营销方式提升到了公司品牌战略宣传的重要地位。体育营销受到企业热捧的主要原因是:体育营销是一种“有温度”的营销,直接面对消费群体的O2O精准客户营销模式,配合新媒体时代所特有的传播属性,体育营销散发新活力。“马拉松热”
Xiamen Marathon kicked off the prelude to the 2015 Marathon, the enthusiasm of participants, marathon heat up over the years, unstoppable! At the same time, sports marketing hot wind and water, has won the favor of many companies by the end of 2014 many well-known Enterprises will be sports marketing methods to promote the company’s brand strategy an important position. The main reason why sports marketing is favored by the enterprises is that sports marketing is a kind of “temperature-based” marketing that directly confronts consumer groups’ O2O precision customer marketing model, cooperates with the communication attributes peculiar to the new media era, and distributes sports marketing New vitality. “Marathon hot ”