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内涵与特征以信息化为支撑的营销缺陷闭环管理内涵以营销缺陷流程化管理为基础,借助信息化的监控平台,实时在线监测各类缺陷,实现营销缺陷处理全过程的可控、在控和闭环管理。
Connotation and characteristics The closed-loop management connotation of marketing defects supported by informatization is based on the process management of marketing defects. With the help of an information-based monitoring platform, online defects are monitored in real time and the entire process of marketing defects management is controlled and controlled. Closed-loop management.