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日前,由中国传媒大学出版的《影响力营销》走入我们的视野,首次系统、深入地分析与讨论了媒体影响力营销这个主题。媒体的品牌形象可以为合作企业带来附加价值,越是优质的媒体,这种附加价值就越高。近年来,越来越多的广告经营者逐渐认识到媒体品牌背后的巨大效益。2005年,中央电视台广告部正式提出“影响力营销,营销影响力”的经营理念,把媒体自身的影响力和广告经营结
Recently, “Influential Marketing” published by Communication University of China came into our field of vision, for the first time systematically and deeply analyzed and discussed the theme of media influence marketing. Media brand image can bring added value for the cooperative enterprises, the more high-quality media, the higher the added value. In recent years, more and more advertising operators are gradually realizing the great benefits behind the media brand. In 2005, the advertising department of CCTV formally put forward the business philosophy of “influential marketing and marketing influence”, put the media’s own influence and advertising management together