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随着政策加码节水行业,节水设备市场呈现良性发展态势。Re-flow公司节水系统也应运而生。本文在阐述ReFlow系统的良好节水性能的基础上,采用STP理论,锁定了以广大白领工薪阶层为Re-flow节水设备的受众群体。以4PS营销理论为基础,制定了该产品的产品策略、分销渠道作为新产品所采用的定价策略与促销策略,分析出适合中国市场的营销推广策略,从而探究Re-Flow节水系统对于大学生创新创业的营销策略可行性分析。
With the policy of saving more water-saving industries, water-saving equipment market presents a benign trend of development. Re-flow company’s water-saving system also came into being. Based on the good water-saving performance of ReFlow system, this paper uses the STP theory to lock the audience of the majority of white-collar wage earners as Re-flow water-saving equipment. Based on 4PS marketing theory, the product strategy of the product, the distribution channel as a new product pricing strategy and promotion strategy, analysis of the marketing strategy for the Chinese market, in order to explore Re-Flow water saving system for college students innovation Feasibility Analysis of Entrepreneurial Marketing Strategy.