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目前广播的同业竞争表现得极为激烈,甚至可以用“短兵相接”来形容。以石家庄广播市场为例,听众可以收听的广播频率多达16个。在此情形下,单一的广播频率如何赢得听众、开拓市场?河北交通广播的路径选择是:打专业牌,走特色路。通过专业化的内容、对象化的服务、品牌化的建设,实现传播效益的最大化。
At present, radio competition in the industry is extremely fierce, and can even be described as “close combat ”. Shijiazhuang broadcast market, for example, the audience can listen to the broadcast frequency of up to 16. In this case, a single broadcast frequency how to win the audience to open up the market? Hebei radio and television broadcasting route choice is: playing a professional card, take the characteristics of the road. Through specialized content, object-oriented services, brand building, to maximize the effectiveness of communication.