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2016年,南京广播在本地区收听率数据一路攀升,依托强势的品牌节目及品牌活动,进一步提升了南京电台的知名度和美誉度一方面,连续四年的节目招标制改革,进一步明晰频率定位,彰显专业特色;促进节目创新,打造优秀品牌;强化业务导向,增强广播活力。通过节目招标,建立科学合理的节目进退
In 2016, Nanjing Radio’s listening rate data in the region went up all the way. Relying on strong brand programs and brand activities, Nanjing Radio further enhanced its popularity and reputation. On the one hand, the program bidding reform for four consecutive years further clarified the frequency positioning, Highlight the professional characteristics; promote program innovation, create excellent brand; strengthen business orientation and enhance the radio vitality. Bidding through the program, the establishment of scientific and rational program advance and retreat