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传统上,大多数企业的创新战略仅仅是企业惰性(“我们一直都是在这方面进行创新”)或遵循行业惯例(“这是所有企业进行创新的方式”)的结果。然而,正如本文作者通过研究发现的那样:当企业发现并根据创新雷达上那些被疏忽了的维度进行创新时,就能改变竞争的基础,使其他公司处于不利地位。面对企业增长缓慢、产品和服务商品化以及全球性竞争的加剧,许多CEO都视创新为企业成功的重要途径。福特汽车公司总裁兼CEO比尔·福特(William Ford Jr.)宣布:“从这一刻起,创新将是公司设定目标的指南针,并且公司将会视创新为核心的企业战略。”
Traditionally, the innovation strategy of most organizations is simply the result of business inertia ( “We’re always innovating in this area ”) or following industry practices ( “This is how all businesses innovate ”). However, as the authors of this article found through research: When companies discover and innovate based on the neglected dimensions of innovative radars, they can change the basis of competition and put other firms at a disadvantage. Faced with the slow growth of enterprises, the commercialization of products and services, and the intensification of global competition, many CEOs regard innovation as an important way for the success of an enterprise. William Ford Jr., Ford Motor Company President and CEO, announces: “From this moment on, innovation will be a compass for the company to set its goals and the company will embrace innovation as a core business strategy.” "