公司经理的价值取向:账面盈利还是现金流量

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一、利润与现金:主观评价与客观事实 在现实经济活动中,企业作为营利主体,获利无疑成为其核心目标。但是,许多企业尽管账面上表现出丰厚的利润,却因无力支付和清偿到期债务而陷入财务困境,仍然摆脱不了破产清算的厄运。相反,有些企业则可能账面利润表现并不突出,但因其现金流量状况良好,支付能力强,而获得投资者、债权人的“青睐”,得以不断地发展。这难免给人们带来困惑,也打击了企业经营管理者的信心。通过对其深层次因素的剖析,我们可以从中得出结论,那就是因为利润与现金差异的存在。 First, profit and cash: subjective and objective facts In the actual economic activity, as the main profit-making business, profit undoubtedly become its core objective. However, many enterprises, despite their huge profits on their books, have failed to clear the bankruptcy liquidation because they were in financial difficulties due to their inability to pay off and pay off their debts. On the contrary, some enterprises may not have a profitable performance on their book accounts. However, their cash flow is good and their ability to pay is strong. However, their “favor” by investors and creditors has continued to grow. This will inevitably bring people confusion, but also hit the confidence of business managers. Through the analysis of its deep-seated factors, we can conclude that it is because of the difference between profit and cash.
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