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伴随着政府服务职能的转变,以“服务三农”为宗旨的电视对农节目也逐渐地成长起来,加上全民对食品安全问题关注度的不断提高,都为对(涉)农类节目提供了一个新的发展成长空间,一批清新亮丽的电视对农节目脱颖而出,成为了电视荧屏上的一支新秀。但是一些电视对农节目在追求节目新奇、好看的同时也存在着缺乏深入、脱离实际、不懂装懂、哗众取宠等问题。那么,电视对农节目的宗旨是什么?责任如何体现?服务如何到位?笔者
With the transformation of government service functions, the television program aimed at “serving agriculture, rural areas and farmers” has also gradually grown up for agricultural programs. In addition, the ever-increasing attention on the issue of food safety by the entire people has been a challenge to the (agricultural) Program provides a new space for growth and development, a group of fresh and bright TV stand out to the farmers program, has become a rookie on the TV screen. However, some television programs aimed at the agricultural programs are novel and attractive. At the same time, there are still some problems such as lack of thoroughness, isolation from reality, unintelligbleness and sensationalism. So, what is the purpose of television on agricultural programs? How to reflect the responsibility? Service how to place?