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文章在论述数据挖掘与竞争情报、知识管理的关系基础上,设计出基于数据挖掘的竞争情报与知识管理融合模型。该融合模型由以竞争情报工作人员为核心的竞争情报工作循环、以数据挖掘为中心的DM循环、以企业内部员工为中心的人类知识开发循环三部分组成。并用广东电信研究院竞争情报与知识管理的业务流程案例来阐述该模型的应用,突出该融合模型的实用性。
Based on the discussion of the relationship between data mining and competitive intelligence and knowledge management, the article designs a fusion model of competitive intelligence and knowledge management based on data mining. The fusion model consists of competitive intelligence work cycle with competitive intelligence staff as the core, DM cycle with data mining as the center and human knowledge development cycle with internal staff as the center. The case of business process of competitive intelligence and knowledge management of Guangdong Telecom Research Institute is used to illustrate the application of the model and highlight the practicality of the fusion model.