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一、首份电视剧市场报告显示“三喜三忧”《青年报》报道,上海电视节、央视——索福瑞媒介研究推出国内首份《中国电视剧市场报告(2003—2004)》,显示电视剧市场三喜三忧:一喜电视剧收视份额最高:去年中国电视剧观众人均每天收看电视剧52分钟,占收看电视时间总长的30％;二喜“精品化”趋势明显,“精品化”、“系列化”逐步成为电视剧投资与制作的趋势;三喜影视频道日益受宠,各影视频道收视高而且稳定,投入产出较好,成为各地电视台的“掌上明珠”。三忧分别是限价与拖欠片款严重;电视剧外销低迷;只有15％剧目有效益,现在每年4万多集的报批剧本真正能投拍的只有1万多集,而在电视台播出的只有7000多集。二、当今影视剧创作三大误区
First, the first drama market report shows “three hi, three worries,” “Youth Daily” reported that the Shanghai TV Festival, CCTV - Suofu Rui media research introduced China’s first “Chinese TV market report (2003-2004)” shows the TV drama market Three hi and three worries: the highest share of a TV drama ratings: Last year, Chinese TV viewers per capita daily viewing TV series 52 minutes, accounting for 30% of the total time watching TV; Erhbi “refined” trend is obvious, “refined” and “series” step by step Becoming the trend of TV series investment and production. As a result, the TV channels of Sanxi are increasingly favored. The high and stable ratings of all television channels have made the input and output well and become the “pearl of the hand” of local television stations. The three worries are respectively the limit price and the outstanding payment due to the serious filming. The drama export is in the doldrums. Only 15% of the repertoire is effective. Now more than 40,000 sets are submitted for approval each time, Set more. Second, the three major errors in today’s film and television dramas