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移动商务技术将提高个人和企业的工作效率,是企业提供“没有最好,只有更好”的服务的重要手段。本文将从分析移动电子商务模型入手,分析我国企业的运行环境,特别事中小型企业的有运行环境。通过对大型企业移动商务的运行模式相比较,提出中小型企业移动商务的应用策略。
Mobile commerce technology will improve the efficiency of individuals and businesses, is an important means of providing “no best, only better” services. This article will start from the analysis of mobile e-commerce model, analysis of the operating environment of our business, special circumstances SMEs have operating environment. By comparing the operation mode of large-scale enterprise’s mobile commerce, this paper proposes the application strategy of mobile commerce for small and medium-sized enterprises.