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做广告十六年,我做的全是所谓创意的工作,但是在中国这个市场,我却感觉到越来越多创意的无力感,似乎市场计划的影响力,远远地要超过广告创意作品的影响力。但相反的,又感觉到自己的创意能力能在作品以外的地方产生贡献,而且往往是更大的影响,让我对创意这个东西,在中国市场,又有了新一层的体会。在写创意与中国市场关系的文章时,我需要从不同的方面来阐述我对创意在中国市场的观点,毕竟对不同的人而言,创意所产生的意义是截然不同的。
In the 16 years of advertising, all I did was a so-called creative work, but in the Chinese market, I felt more and more creative sense of powerlessness. It seems that the influence of the marketing plan far exceeds that of advertising creative works Influence. But on the contrary, I also feel that my creative ability can make a contribution outside the work, and it is often more influential. Let me have a new understanding of creativity in the Chinese market. In writing an article on the relationship between creativity and the Chinese market, I need to elaborate my views on creativity in the Chinese market in different ways. After all, creativity has very different meanings for different people.