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医院院徽设计是医院文化建设的重要内容之一,如何搞好此项工作,对整个医院文化建设活动的开展起着重要作用。我们山东省泰安市中心医院从2004年底开展医院文化建设活动以来,先后启动了理念识别系统、行为识别系统,于2005年10月开展了医院文化建设第三系统——视觉识别系统。视觉识别系统的第一项工作是院徽设计工作。我们通过报纸、网络、明信片发布征集启事,共收到全国21个省(市)应征作品510件,院徽征集收到了极好的效果。通过这次征集,不仅使全国各地知晓我院正在开展医院文化建设,提高了医院的知名度,且成功地做了一次费用低、影响大的广告宣传。具体做法:一、策划实施征集启事发布
Hospital hospital logo design is one of the important contents of hospital culture construction. How to do this work well plays an important role in the development of hospital culture construction activities. Since our hospital culture construction activity was carried out in the end of 2004, our center hospital in Tai’an, Shandong Province has started the concept recognition system and behavior recognition system successively. In October 2005, we carried out the third system of visual culture in the hospital culture building. The first job of visual identification system is the logo design work. We published solicitation announcements through newspapers, the Internet and postcards, and received 510 applications for works in 21 provinces (cities) nationwide. The collection of hospital emblems has received excellent results. Through this solicitation, it not only made our country aware that our hospital is carrying out the hospital culture construction, which has increased the popularity of the hospital, and successfully made a low-cost and influential advertising campaign. Specific ways: First, the planning and implementation of solicit notice release