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综观当今国内外市场,可谓竞争激烈,强手如林。企业要在这样的环境中求得一席生存之地,光靠自身的力量往往难以奏效。“好风凭借力,送我入青云”。取人之长,补己之短,这在商家而家,便可算作一种“借术”。一、借景诱购。新奇别致的烟幕广告是目前西方广告业中的一个热门,许多大公司、大商人不惜重金。这类厂告的宣传形式别开生面,令人惊异:在城市上空,只见轻轻飘来一朵彩云,它
Looking at today’s domestic and foreign markets, can be described as highly competitive, strong hand like forest. Enterprises in such an environment to find a place to survive, rely on their own power is often difficult to work. “Good wind by virtue of force, send me into Albatron.” Take the long, make up for the short, which in the business and home, can be regarded as a “borrowed.” First, by King buy. Novel and unique smoke advertising is currently a hot Western advertising industry, many large companies, big businessmen spared no expense. The propaganda form of this kind of factory announcement is extraordinary and amazing: in the city, I saw a softly floating cloud