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对于一个优秀的商业企业来说,品牌是其生存的基础,一个成熟的品牌代表着一种话语和权力,随着我国消费者日益增强的品牌消费意识,我国商业企业逐步意识到品牌战略管理的重要性,针对目前现存的商业企业品牌战略管理中存在的问题,笔者认为,一要树立强烈的品牌战略意识,二要运用资本经营,三要加快开发速度利用信息网,四要实施组合经营管理营造优良的开发环境,不断利用品牌经营管理理念的推进实现品牌的扩张进程,争取在国际社会拥有越来越大的经营话语权。
For a good commercial enterprise, the brand is the basis for its survival. A mature brand represents a kind of discourse and power. With the increasing awareness of brand consumption of Chinese consumers, our country’s commercial enterprises gradually realize the strategic management of the brand. Importance, in view of the existing problems existing in the strategic management of commercial enterprise brands, the author believes that one must establish a strong awareness of brand strategy, the second is the use of capital management, the third is to speed up the development of the use of information networks, the fourth is to implement a combination of management Create an excellent development environment, continue to use the brand management concept to promote the brand expansion process, and strive to have greater and greater management voice in the international community.