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县乡级不断进化的终端和一线品牌日渐下沉的战略,很难畅通地接口。35岁的袁强可以称得上是贵州省镇远县的“商业精英”。只有初中文化的他在这个县城仅有的两条主要街道上各开了一家颇有规模的超市,几乎垄断了县城里人们的主要日常消费。超市以他自己的名字命名,在初夏阳光的照射下,红底黄字的“袁强连锁超市”的招牌与这个县城里其他的店铺相比,竟然也能显出些时尚前卫的感觉。
County-level evolving terminal and first-tier brands increasingly sinking strategy, it is difficult to smooth interface. Yuan Qiang, 35, can be described as the “business elite” in Zhenyuan County, Guizhou Province. Only junior high school culture opened a large-scale supermarkets in the only two main streets of the county, almost monopolizing the major daily expenses of people in the county. The supermarket is named after his own name. Under the sunshine of early summer, the sign of “Yuanqiang Supermarket Chain” with a red yellow sign can even show some fashion avant-garde feeling compared with the other shops in this county.