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企业文化是企业的一种核心竞争力。企业文化是反映企业的生产、经营过程的价值理念,是企业制度建设和战略选择在人的价值理念上的反映。因此,从性质上讲,它不仅是一种倡导的价值理念,而且是企业必须要执行的付诸于实践的价值理念;从属性上看,它既是企业的价值理念,又是企业的灵魂;从作用上看,它不仅仅是宣传企业形象、产品、品牌,而是坚持以人为本,注重解决企业内部存在的各种问题,特别是人的问题,可以说其真正内涵是十分广泛的。它不仅包括了经济学、文化学方面的概念,而且还是影响和决定长远发展的一种动力。“我们常说企业文化是一种力,那么这个力有多大?这个力表现在哪些方面?从国内外一些企业文化搞得好的
Corporate culture is a core competitiveness of enterprises. Corporate culture is the value concept that reflects the production and operation of an enterprise. It reflects the construction of the enterprise system and the strategic choice of man in the value concept of man. Therefore, by its nature, it is not only an advocated value concept, but also a value concept put into practice by an enterprise. From the perspective of attributes, it is not only the value concept of an enterprise but also the soul of an enterprise. From an operational point of view, it not only promotes corporate image, product and brand, but also insists on people-oriented and pays attention to solving various problems existing within the enterprise, especially human issues. It can be said that its true connotation is very extensive. It not only includes the concepts of economics and culture, but also is a motive force that influences and decides the long-term development. ”We often say that corporate culture is a force, then how much force? What is the performance of this force? From a number of corporate culture at home and abroad to do a good job