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迅速膨胀的零售规模让国美发出了要 国际化的声音,这到底是一种虚幻的冲动 还是一种真实的临界转换呢?分析国美自 身的特点与中国电子连锁零售业在全球产 业环境中位置我们可以看到,国美确实需 要国际化,但目前它还不具备把自己的火 车开出国外的条件,它更多国际化功课仍 然需要在国内来完成。其实,对于像国美 这样迅速成长的企业来说,市场扩展的过 程不是简单的销售规模的扩张,最为重要 的是组织能力的成长。怎样去驾驭这个规 模越来越大、并且变化着的流通量对成长 中的组织是个巨大的考验。
The rapid expansion of the retail scale for Gome issued an international voice, in the end is an illusion of impulse or a real critical transition? Analyze the characteristics of the United States and China’s electronic retail chain in the global industrial environment, our position It can be seen that GOME really needs internationalization. However, at present it does not have the conditions to leave its own train abroad and more internationalized homework still needs to be completed domestically. In fact, the rapid growth of enterprises such as the United States, the market expansion process is not a simple expansion of the sales scale, the most important thing is the growth of organizational capacity. How to control this scale is getting bigger and bigger, and changing liquidity is a huge test for the growing organization.