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随着世界科技的飞速发展,时代和社会的不断进步,经济全球化进程的不断进,同时由于人们物质生活水平的不断提高,精神生活的极大丰富,开始对社会生活的各方面提出更高的要求。电子商务在时代的呼唤中应运而生,且在近几年飞速发展,也必将对传统的市场营销产生深远影响。本文便是探讨市场营销在新的时代下,其消费行为和营销理的变化,以及对今后营销管理工作重心的展望。
With the rapid development of science and technology in the world, the continuous improvement of the times and the society, the continuous progress of economic globalization and the ever increasing enrichment of spiritual life due to the continuous improvement of people’s material standard of living, higher standards of social life have been put forward Request. E-commerce came into being in the call of the times, and the rapid development in recent years, will also have a profound impact on the traditional marketing. This article is to explore marketing in the new era, changes in consumer behavior and marketing management, as well as the future marketing management center of gravity outlook.