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邝鸿,中国人民大学教授。1924年出生于广东。早在20世纪三十四年代,邝鸿教授就开始接触西方经济理论和国外营销学说,曾在香港邮政汇兑局从事经济研究工作。他于1950年回国,先后在山西大学和中国人民大学任教。改革开放后,邝教授就致力于西方营销理论的研究和教学,出版发表了具有极高学术水准的论文和著作。他力主对西方营销理论要原原本本地学,并结合中国实际不断发展创新。首先,改革开放初期正值国内学术界将作为管理活动的 Marketing 和作为管理学科的 Marketing 混为一谈之际,邝教授敏锐地提出,要将两者区分开来,否则,将来很多概念、原理会解释不清。这就为
Kwong Hung, Professor, Renmin University of China. Born in 1924 in Guangdong. As early as the thirties of the 20th century, Professor Kwong Hong began to come into contact with western economic theory and foreign marketing theory. He was engaged in economic research work at the Hongkong Post Exchange Bureau. He returned to China in 1950 and successively taught at Shanxi University and Renmin University of China. After the reform and opening up, Professor Kwong devoted himself to the research and teaching of western marketing theories. He published and published papers and books with extremely high academic standards. He advocated the theory of Western marketing to the original of the original science, combined with the actual development of China’s continuous innovation. First of all, at the very beginning of the reform and opening up coincided with the domestic academic community mixing Marketing as a management activity and Marketing as a management discipline. Professor Kwong keenly proposed that the two should be distinguished from each other. Otherwise, many concepts and principles will explain in the future clear. This is