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当今社会已进入一个多元化时代,受众对信息的需求愈来愈趋于多样化,不同的人群,对信息的接受也是各有侧重。针对不同的收听对象办节目,优化提升传播效果,实施正确的舆论引导是我们新时代广播工作者潜心思考、探索的重要课题。嘉兴广播电视总台《阿秀嫂的家常话》节目创办六年来
Today’s society has entered a pluralistic era, the audience’s demand for information is becoming more and more diversified, different groups of people, the acceptance of information is also focused. Targeting different audiences for programs, optimizing and enhancing the dissemination effect and implementing the correct guidance of public opinion are important topics that our broadcasters in the new era have devoted themselves to thinking and exploring. Jiaxing radio and television station “A Sau Sister’s hometown” program was founded six years ago