论文部分内容阅读
电视媒体广告的全过程无忧虑服务营销策略,体现的是电视媒体经营人员的市场意识,对于电视广告营销面临的诸多困难,是一个可选择的改造之路。它帮助电视广告营销克服同质化,同时实现电视广告营销的专业化。
The whole process of TV media advertising has no worries about service marketing strategy, which reflects the market awareness of TV media operators. It is an alternative transformation road to the many difficulties that television advertising marketing faces. It helps TV advertising to overcome homogenization and at the same time professionalize TV advertising marketing.