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“新华视点”专栏从今年4月13日推出以来,频频出现在众多全国性大报、省地市党报、晚报及电台、电视台和网站上,引起了一定社会反响,已显示出较为成功的品牌效应。 “新华视点”的推出,是新华社针对新闻传播新态势,审时度势,深化改革国内报道的积极应战;“新华视点”的运作,是新华社锐意激活报道机制,科学整合新闻资源的突破性探索;“新华视点”的报道,是新华社发挥新华品牌的权威性,大胆地以深度报道专栏为形式,更加强有力地引导舆论的可贵尝试。“新华视点”的初步成功,带动并展示了新华社在国内报道上的改革与创新。
Since its launch on April 13 this year, the “Xinhua Views” column has appeared frequently in many national newspapers, provincial and municipal Party newspapers, evening newspapers, radio and television stations and websites, causing some social repercussions and showing more successful brands effect. The launch of “Xinhua Opinions” is Xinhua News Agency’s positive response to the new trend of news dissemination, time trial and deepening the reform of domestic coverage. The operation of “Xinhua Opinion” is a breakthrough exploration of Xinhua News Agency’s determination to activate the reporting mechanism and scientifically integrate news resources. The coverage of Xinhua Opinion is a valuable attempt by Xinhua News Agency to exert the authority of Xinhua brand and boldly guide public opinion in the form of in-depth reporting columns. The initial success of “Xinhua Viewpoint” led and demonstrated Xinhua News Agency’s reform and innovation in its domestic coverage.