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“大学生创业”的主题是时下持续热门的主题,大学生有着年轻的力量,蓬勃的朝气,勇敢无畏的精神,具有一个创业者该具有的精神。但是,大学生大都缺乏必要的社会经验,市场概念单薄,对目标市场和营销手段等都缺乏必要的了解。市场营销学是建立在经济科学、管理科学、行为科学和现代科学技术基础之上的应用学科。本文结合时代背景和当前经济形势提出创新、合理、有效的大学生创业市场营销策略。
“College students ” theme is the hot topic nowadays, college students have the young strength, vigorous vigor and courage, with the entrepreneurial spirit. However, most of the students lack the necessary social experience, the market concept is weak, lack of necessary understanding of the target market and marketing tools. Marketing is based on economic science, management science, behavioral science and modern science and technology based on the application of science. In this paper, based on the background of the times and the current economic situation, we propose innovative, reasonable and effective college students’ marketing strategies.