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在新媒体时代,网络俨然成为受众传播和接收信息的主要媒介。微电影广告作为一种集广告、营销、娱乐为一体的新型广告传播形式,呈现出多元化的发展趋势,并受到业界和网络视频用户的高度关注。本文从微电影广告的特征入手,通过对微电影广告模式、内容的分析,提出影响微电影广告传播效果的因素。
In the new media age, the Internet has become the main medium for the audience to transmit and receive information. As a new form of advertisement dissemination that integrates advertising, marketing and entertainment, the micro-film advertisement presents a diversified development trend and is highly concerned by the industry and online video users. This article starts with the characteristics of the micro-film advertisement, and puts forward the factors that affect the micro-film advertisement transmission effect through the analysis of the micro-film advertisement mode and content.