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北京晚报在咄咄逼人的京城报业大战中,能立于不败之地,其秘诀在于: 策划——细致入微 北京晚报在全年的总策划,有半本《辞海》那么厚。策划之细微超出想象:从选择哪些问题入手找新闻,到采访的切入视角和怎样写作;从版面的基本模式,到标题的制作风格,全都有一定规划。策划书中,每个版都有每个版的要求,每个人都有每个人的目标,责任到人,利益到人。 定位——返老还童 北京晚报重新作了市场定位:把中青年作为阅读的主力军。
Beijing Evening News in the aggressive capital newspaper war, can be invincible, the secret is: planning - meticulous Beijing Evening News in the year of the total planning, there are half of “Ci Hai” so thick. Planning subtle beyond the imagination: From what to choose to find the news, to the interview into the perspective and how to write; from the basic layout of the format, to the title of the production style, all have a certain plan. Planning book, each edition has every version of the requirements, everyone has everyone’s goals, responsibility to people, benefits to people. Positioning - Rejuvenation Beijing Evening News has made a market positioning: the young and middle-aged reading as the main force.