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随着竞争的加剧,快速占领市场,积累资金,加强市场的控制能力,增强自身实力已是中小企业面临的首要任务。然而在实际运作时,由于资金匮乏,使许多中小企业手中握着好产品而无从下手。作为一名区域经理,笔者现就医药保健品如何在小市场运作提供以下建议,仅供企业的营销人员参考。主攻周边市场笔者认为中小企业市场运作的战略,应将重点放在中小城市以外的周边市场,以此来蓄积力量,力保生存再求发展。另外,周边市场竞争相对缓和,广告促销等投入费用小,易于短期启动。多个小市场的成功,将会使经销商主动上门,形成一个全面的销售网络。
As competition intensifies, it is the primary task for SMEs to rapidly occupy the market, accumulate funds, strengthen market control and enhance their own strength. However, in actual operation, due to lack of funds, many small and medium-sized enterprises hold good products but can not start. As a regional manager, the author is now on the health care products how to operate in the small market to provide the following recommendations, for corporate marketing staff reference. The main peripheral markets I believe that the operation of SMEs market strategy should focus on peripheral markets outside the small cities in order to accumulate strength to ensure survival and development. In addition, the surrounding market is relatively modest competition, advertising and promotion costs such as small investment, easy to short-term start. The success of a number of small markets, dealers will take the initiative to come to form a comprehensive sales network.