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广告在现代社会会的发展中逐渐形成了自身的发展模式,广告在现代人们的生活中逐渐成为了一种生活的一个不可缺少的有机组成部分。我们认为,对于广告的研究应该结合广告目前的发展的特点来进行。广告视觉语言的空白是广告目前研究的热点和难点。如何认识和运用广告语言中的空白是一个值得研究和探讨的问题,结合广告的作用,在广告作用的视角下,研究广告视觉语言空白在广告宣传中的作用,是我们分析问题的路径。
Advertising has gradually developed its own mode of development in the development of modern society. Advertising has gradually become an indispensable and integral part of life in the life of modern people. In our opinion, the research on advertising should be conducted in the light of the characteristics of the current development of advertising. The blank of visual language in advertisement is the hot and difficult point of advertisement research at present. How to understand and utilize the white space in the advertising language is a question that deserves to be researched and explored. Combining the role of advertising, studying the role of advertising language gap in advertising in the perspective of advertising is the path of our analysis.