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本文分析了我国目前大学生旅游市场的现状,指出了在开发大学生旅游市场的过程中存在的各种问题,总结了当代大学生的旅游消费行为的特点,并针对这些问题从政府的政策,多样化的优惠方式,推出大学生旅游专线,开发有针对性的旅游产品及树立新的营销理念等方面考虑,对今后大学生旅游市场的开发提出了一些对策和建议。
This paper analyzes the present situation of college students’ tourism market in our country, points out various problems existing in the process of developing university students’ tourism market, summarizes the characteristics of contemporary college students’ tourism consumption behavior, and from the aspects of government policy, diversification Concessions, the introduction of tourist routes dedicated to students, the development of targeted tourism products and establish a new marketing concept considerations, the future development of the tourism market for college students put forward some countermeasures and suggestions.