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亚洲户外广告奖是由香港《媒体》杂志主办的区域性广告作品竞赛。本届的评审组由8人组成,均是亚太地区大腕广告公司的创作领导人。今年该奖的参赛资格有更严的规定,即参赛者必须有3年的参赛史并曾有作品入围评审,虽如此,报名参赛的数量与踊跃程度丝毫未减,从本届参赛项目中参赛者空缺仅4种,而在01年有8种这一事实,便足以证明。本届最最突出的,是日本电通为可口可乐所作的艺术型广告。在业界认为户外广告技巧已穷尽之时,他们彻底改
Asia Outdoor Advertising Awards is a regional advertising competition hosted by Hong Kong’s Media. The current panel consists of eight members and is the creative leader of the largest advertising agency in the Asia Pacific region. This year, the entry qualification of the award is more stringent, that is, the entrants must have a history of 3 years of entry and a finalist assessment. Nevertheless, the number of entries and the amount of enthusiasm for entries did not diminish, participating from this entry Only four vacancies, compared with eight in 2001, are sufficient evidence. The highlight of this year is the art-type advertisement made by Japan Telecom for Coca-Cola. When the industry believes outdoor advertising techniques have been exhausted, they completely changed